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The rising grandson of Genting empire

Singapore Business Times - 27 Mar 2004

By EDDIE TOH
IN KUALA LUMPUR

BEING the third generation of one of Asia's richest families can be a double-edged sword.

They never have to worry about money, but they are also constantly reminded about the old Chinese adage - wealth is created by the first generation, accumulated by the second, and squandered by the third.

But Justin Leong Ming Loong - one of Malaysia's casino king Lim Goh Tong's 19 grandchildren - is definitely not the type to fritter away the family's massive wealth.

Mr Leong, who is 25, is an astute investor and an emerging corporate player.

Earlier this week, he executed his first personal multi-million-dollar cross-border deal involving companies in Malaysia, Singapore and China.

He and Chinese partner Gao Xiang Jun acquired a controlling stake in Sesdaq-listed e-business consulting group Cyber Village Holdings in Singapore for over $3 million. Cyber Village was founded by Malaysian Tony Pua, a close friend of Mr Leong since their Oxford days not too long ago.

Funding for the deal is not a problem for Mr Leong. 'I took a loan from my mother,' he quipped when contacted.

He declined to shed more details on the deal at this juncture as he said he is prevented from doing so under the takeover rules.

But it appears to be a good deal for him. According to reports, his acquisition price of 9 cents per share was at a hefty discount of 57 per cent to the counter's last traded price of 21 cents.

Mr Leong and parties acting in concert will make a general offer for the rest of Cyber Village they do not own at 9 cents a share.

Minority shareholders are not expected to accept the offer as the market price is substantially higher than the general offer price.

But they can take heart in the credentials of their new substantial shareholder, who is expected to help Cyber Village secure new businesses.

Mr Leong graduated from Oxford with a degree in geography and spent the last four years in the merger and acquisition and equity sales departments at Goldman Sachs in London.

The offer document described him as the 'top ranked specialist technology sales broker by five institutions'.

It said he was involved in the US$146 million offering of GDRs for ProMOS in May 2002, and the simultaneous 1 billion euro (S$2 billion) block trade and 1 billion euro convertible offering for Infineon in January 2002.

In Malaysia, he is the chief investment officer of his family-owned Eastwest Holdings, which is on the prowl for more investment opportunities.

'He is responsible for overseeing investment decisions and asset allocation strategies for the company's global portfolio,' the document added.

Analysts said he might be groomed to be part of Genting's management one day.

But Mr Leong gave an assurance that the listed group will not bail him out should his personal investments turn sour.

'This is my personal deal. Genting will not bail me out,' he said, adding that some family members were not even aware of his deal.

But he can bank on his grandfather's wisdom to help him succeed at such a tender age. 'My grandfather has often advised me: One step at a time,' said Mr Leong.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.

 
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